We bring decades of experience as accountants, software engineers, and startup founders – a unique mix you can't find anywhere else.
We’re a team of accountants and financial experts. But that's not all. We’ve built a tech startup with 12 million users and a successful exit in 2022. We’re founders and operators at heart. Whether you’re starting, raising, scaling, or planning to exit your business, we have experience at every step.
We believe that as an owner, you shouldn’t need a degree in accounting to do your taxes. Nor should you have to chase your accountant for answers or feedback on your business. Most owners want the best value for bookkeeping and proactive feedback to stay tax-efficient. That’s what we set out to deliver.
A lot of the bookkeeping and accounting work is predictable. Yet, you can end up paying significant fees for repetitive manual bookkeeping work. We believe in automating many accounting processes to lower your expenses and provide quicker, up-to-date financial insight.
We’re founders and operators at heart.
Chartered Accountant
Tom qualified as a Chartered Accountant at PwC, where he delivered tax advice on 45+ Private Equity deals. He then went on to work at Strategy&, where he focused on corporate strategy development for clients across a broad range of sectors.
Accountant
Aysha holds over a decade of experience as Head of Finance and Financial Controller. She has been a qualified accountant with the ACCA since 2004.
CFO
Previously Finance Director at a Renewables business, then CFO at a large family office before joining Novabook in week 1. In his role as fractional CFO, he ensures the highest quality tax compliance for our customers.
Director
Lord Stanley Fink read Law at Cambridge University before becoming a Fellow of the ICAEW. He went on to serve as Chief Executive Officer of Man Group between 2000 and 2007 before becoming the CEO & Chairman of ISAM, a role that he held until 2018.
Co-CEO
Previously CEO of Seneca Learning as they scaled to provide a free education for 12 million students, 40+ employees, millions in annual recurring revenue & profitability before successfully exiting the business in 2022.
Co-CEO
As Co-Founder of Seneca Learning, Lukas led the development of the product and engineering teams from the company's inception. During this time, the company scaled to millions of monthly active users and significant profitability before being acquired by GoStudent in 2022.
COO
Ruben led the commercial team at Seneca helping the company grow to millions of users and ARR. He has also supported 200+ startup founders through weekly growth and finance clinics for accelerator programs such as Techstars, Startupbootcamp, and LSE.
A unique mix of business operations and financial expertise you won't find anywhere else.
Entrepreneurial
Our team has decades of combined business experience. Not just as accountants, but also as operators. We’ve built a tech startup with 12 million users and a successful exit in 2022.
Tech-Savvy
We bring a unique mix of finance and engineering expertise. Our accountants work with brilliant software engineers to integrate your finance tools and streamline operations.
Scalable
No need to change accountants anymore. Whether you’re starting, raising, scaling or planning to exit your business. We can grow with you and support every step of the way.
Ask us anything - our team is here to help.
Talk with our team – we have built, scaled & exited startups.
Get your questions sorted - available 9am to 6pm Mon - Fri.
Connect the way you like - chat, phone, email or video call.
